Counterline

Privacy Policy

Last updated 24 August 2026

Counterline is a Shopify app that produces B2B quotes priced from a buying company’s own catalog, and converts accepted quotes into B2B orders. This page describes the data it processes, why, and for how long. It covers the app itself — not the practices of any merchant who installs it.

Who controls the data

The merchant who installs Counterline is the data controller for their customers’ information. Mama Dog LLC operates Counterline as a processor acting on that merchant’s instructions.

What Counterline stores

Counterline does not store payment card details, and does not receive them. Payment is handled entirely by Shopify.

What Counterline reads but does not keep

Company, location, catalog and price list data is read from Shopify each time a price is resolved, so that a quote reflects the current catalog rather than a stale copy. Product and pricing data is not mirrored into Counterline’s database.

Who else processes it

Counterline does not sell data, does not use it for advertising, and does not use it to train machine learning models.

How long it is kept

Quotes are commercial records and are retained while the app is installed, and for 48 hours after uninstall — a merchant who reinstalls expects their history intact. After that window Shopify sends a shop redaction request and all data for that shop is deleted.

When Shopify sends a customer redaction request, personal identifiers — buyer name, email, and buyer-supplied notes — are removed from the affected quotes while the commercial record is preserved. Access tokens and sessions are deleted immediately on uninstall.

Requests about your data

Shopify’s data request, customer redaction and shop redaction webhooks are all implemented and acted on. Buyers should direct requests to the merchant they are trading with, who can raise them through Shopify. Merchants can contact support@counterline.app directly.

Security

Data is encrypted in transit. Access tokens are stored server-side and are never exposed to the browser. Every query is scoped to the installing shop, so one merchant’s records cannot be read by another.

Changes

Material changes to this policy will be reflected in the date at the top of this page before they take effect.


Counterline is operated by Mama Dog LLC. Questions about this page can go to support@counterline.app.